Marketing Automation Specialist, GoHighLevel

Job Description:

  • Manage and scale paid social campaigns to ensure client open days are consistently at full capacity
  • Maintain and optimize CPL (Cost Per Lead) within agreed-upon target ranges
  • Monitor and improve the Lead-to-Booking rate through constant funnel analysis
  • Conduct ongoing competitive research to ensure clients remain leaders in their local markets
  • Develop and test new creative concepts in collaboration with content creators
  • Continuously evolve and A/B test landing pages to maximize conversion performance
  • Provide detailed monthly reporting documenting meaningful optimizations and strategic shifts
  • Utilize Anytrack for server-side tracking to ensure data accuracy and attribution

Requirements:

  • A high level of professional ownership, clear communication, and accountability to learn from mistakes and pivot quickly
  • Proven experience developing creative strategies and directing content creators to produce high-performing assets
  • Solid understanding of the agency ecosystem and ability to thrive within a small, collaborative team
  • Deep technical knowledge of paid media platforms and track record of hitting specific conversion targets
  • Ability to work standard UK business hours
  • Broader understanding of digital marketing to support a small, agile team across various functions
  • Proficiency with GoHighLevel (CRM) and Basecamp (Project Management)
  • Experience implementing AI tools intelligently and building automations to increase efficiency

Benefits:

  • Fully remote work environment
  • Career growth opportunities within a growing agency
  • Long-term stability and a supportive team culture
  • Access to modern tracking and automation tools
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