Analyste, Marketing analytique (contrat de 13 mois)

About the position

Nestlé Nespresso SA is the pioneer and reference for high-quality portioned coffee. The company collaborates with over 168,550 farmers in 18 countries through the AAA Sustainable Quality™ Program to integrate sustainable practices on farms and their surroundings. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program improves crop yield and quality, ensuring a sustainable supply of high-quality coffee and improving the living conditions of farmers and their communities. In 2022, Nespresso obtained B Corp™ certification, joining an international movement of 4,900 companies with a societal purpose, meeting B Corp's high standards for social, environmental responsibility, and transparency. Based in Vevey, Switzerland, Nespresso is present in 96 countries and employs over 14,000 people. In 2024, its global distribution network consisted of over 818 boutiques. For more information, visit the Nespresso corporate website:

Responsibilities

  • Provide insights and data for marketing activities and product launches.
  • Generate customer KPI reports and implement best practices for Customer Relationship Management (CRM).
  • Support the design and planning of promotional activities (targeting, offers) for all promotional activities and product launches throughout the year.
  • Optimize marketing activities based on consumer knowledge, profiling, and segmentation.
  • Process Key Performance Indicator (KPI) data and support the implementation of new measures to strengthen loyalty in existing Business-to-Customer (B2C) and Business-to-Business (B2B) bases.
  • Support sales and marketing departments in their analytical needs.
  • Identify key trends influencing consumer behavior, such as consumption and loyalty.

Requirements

  • University degree or equivalent experience in business administration or statistics, with a focus on consumer analysis and marketing.
  • 2 years of experience in an analytical role, including analysis, data analysis and statistics, business intelligence, marketing insights.
  • Bilingualism in English and French required, as this position involves collaboration with stakeholders across the Canadian market (and/or globally).
  • Experience with statistical software and/or SQL programming and Power BI.
  • Good understanding of customer segmentation and targeting methodologies required.
  • Ability to transform data and insights into profitable business recommendations.

Nice-to-haves

  • Excellent communication, influence, and collaboration skills.
  • Highly organized, detail-oriented, and results-driven.
  • Comfortable working in a matrix organization and at a fast pace.
  • Strong analytical and problem-solving skills.
  • High level of autonomy, accountability, and initiative.

Benefits

  • Competitive compensation
  • Opportunities for development and future progression
  • Friendly and supportive team environment with coaching and mentoring
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